Sony's BRAVIA W series Full HD 1080p televisions take performance tothe next level with advanced HDMI v1.3 features such as x.v.Color whichgreatly broadens the color space input capabilities to include 1.8times as many natural colors as existing HDTV signals. In addition,Deep Color input capability works with the 10-bit processor and panelto deliver 64 times the level of color expression versus current 8-bitsystems. Wrap all of this up with an elegant a new brushed metalpicture frame design and there's nothing like W-Series HDTVs.
Full HD 1080
Thereare a lot of ways to define high-definition but BRAVIA Full HD meansyou’re getting the best resolution that high-definition has to offerconsumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Native Panel Resolution
Whenit comes to high-definition TV the pinnacle of performance is achievedby using 1920 x 1080 display panels. Full HD 1920 x 1080 panelresolution with over 2 million pixels (morethan twice that of 720p HDTV) is exactly what you need to reproduce the1080p content that can be delivered by our cutting edge 1080p Blu-raydisc player.
10-bit Processing and 10-bit Display
Whileit's great to state that a TV is capable of creating billions of colorsit's a whole lot better when you have a display that can actuallydisplay them. That's the logic behind Sony's 10-bit processor and10-bit display. Sony follows 10-bit processing with a 10-bit panel,allowing 64 times the levels of color expression than an 8-bit panel.What that translates to is smoother transitions from color to color andsubtle color changes faithfully reproduced.
BRAVIA Engine EX Full Digital Video Processor
BRAVIAEngine EX full digital video processing system is based on Sony'sBRAVIA Engine video processing system. It has all of the same functionsof BRAVIA Engine plus the added ability to upconvert 480i standarddefinition signals (such as 480i DVDs and TV broadcasts) via DigitalReality Creation Multi Function v1.0 (DRC-MF v1.0) technology, whichrenders a picture with four times the density of the original oneresulting in a picture with more detail and definition.
Live Color Creation System featuring WCG-CCFL
Manycolors in the real world such as deep reds, greens and clear bluescannot be expressed with conventional display technologies. Working incombination with the special WCG-CCFL backlight in LCD HDTVs or theoptical engine in our MDPJ HDTVs, Live Color Creation technologyachieves wide color reproduction using advanced chroma signalprocessing algorithms. The primary benefits are clear blues, naturalgreens and an overall vibrant color for all scenes.
Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:1. A Dynamic Contrast Ratio of up to 16,000:1is achieved by using real-time image processing to adjust the contrastalong with optimizing backlight levels. But rather than focus on the"numbers", Sony focuses on actual picture performance avoidingexaggerated blacks where detail can be lost. ACE translates to blackerblacks in darker scenes, as well as better shadow detail in otherscenes for a difference that you can see.
x.v.Color technology
BRAVIAHDTV's performance has now advanced to the point that the color rangecan be defined by limitations in the original video source, rather thanthe TV. Thanks to the adoption of a newly approved international colorstandard called xvYCC (an option in the HDMI v1.3 spec and which Sonyparticipated in creating), the color space has been greatly expanded.1.8 times as many natural colors as existing HDTV signals will now befaithfully reproduced. x.v.Color enabled products can now offer moreaccurate color reproduction and natural colors beyond broadcast HDTV.
24p True Cinema (24p Input Capability)
Manymovies are filmed at 24 frames per second (fps) and prime time TVprograms are recorded at 24p. Seizing on an opportunity, some studiosare taking a purist approach and encoding high definition video contentsuch as Blu-ray Disc in 24p. Sony wisely takes advantage of this byincluding 24p output capabilityon our Blu-ray Disc¿ players as well asincluding 24p input capability select 2007 BRAVIA TVs. The benefitImages are smooth and natural looking. Once you experience 24p video itwill be hard to view video without it.
DMex - Ready (Digital Media Extender)
Sony'sDigital Media Extender (DMex) ready televisions offer a digitalconnection path for the addition of the optional modules like the newBRAVIA Internet Video Link. With innovative DMex expansion capabilities featuring the Emmy awardwinning XMB user interface, these models are not merely TVs, butpowerful entertainment platforms that not only meet your needs today,but extend to add new features seamlessly.
Xross Media Bar (XMB) interface
Whenwas the last time you saw an on-screen display that was fast, fun andeasy to use- Sony's award-winning Xross Media Bar (pronounced Cross)provides a logical and fast way to access set up menus, user controls,and more. The on-screen display comes to life by pushing the XMB menubutton on the remote. Navigation through the menus is smooth and fast.
BRAVIA Theatre Sync technology
Sonycreated BRAVIA Theatre Sync¿ to go beyond basic digital audio andvideo transmission. Based on the HDMI-CEC function, BRAVIA TheatreSync¿ will be included on select BRAVIA Theatre home A/V systems andcomponents. This useful function reduces the hassle and time consumingjob of powering up, routing signals, etc. to the simple push of onebutton. Want toplay your DVD on your Sony A/V system Easy, just push PLAY on theBRAVIA HDTV remote and everything is taken care of for you. Even whenthe system is off! Want to change from TV sound to digital surroundsound through your Sony BRAVIA Theatre A/V system. Just one push ofthe Theater Sound button on the remote and voila, surround soundthrough your system. Want to power down everything once you've finishedenjoying it Push one button and the TV and A/V system powers down.BRAVIA Theatre Sync helps make things a whole lot easier to operate.
S-Force Front Surround
Builtaround a sophisticated set of Sony algorithms, the S-Force FrontSurround enhancement function generates realistic surround sound fromthe two speakers in the TV. Unlike some other "virtual surround"technologies, S-Force Front Surround sound does not need to be bouncedoff of side walls or other surfaces to hear three-dimensional sound. Nomatter what the size or shape of the room it's possible to hear soundsfrom behind you.
HDMI and PC Connectivity
Designedfor maximum versatility, Sony's BRAVIA W Series LCD TVs are equippedwith a comprehensive range of input interfaces. The HDMI(High-Definition Multimedia Interface) is the industry-supported,uncompressed, all-digital audio/video interface. HDMI technologysupports enhanced or High Definition video, together with multi-channeldigital audio to provide matchless image and sound reproduction.BRAVIA W Series TVs include (3) HDMI inputs capable of up to 1080/60p.The PC input(HD-15 pin) offers up to 1920 x 1080p connection to your PC, allowingyou to use your high resolution BRAVIA W Series Digital TV as acomputer monitor.
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