VIERA LCD Technology

c3 Image Enhanced

Each Viera television has been designed with a combination of technological advancements that deliver true-to-life colour, exceptional clarity and breathtaking contrast, which we call c3 Image Enhanced, available only from Panasonic. The key components of c3 are outlined below.

c3 Colour – Advanced 3D colour management

3D Colour Management is a new process that uses a three-dimensional colour matrix (hue, saturation, and brightness). This process optimizes all colours to deliver pictures that are beautiful to the human eye. It brings out the full beauty and richness of every image.

c3 Clarity - Motion Picture Pro

Even with the improvements in response time, LCD TVs still have difficulty dealing with fast motion. However, with Panasonic’s new Motion Picture Pro (120Hz) technology, the issue of motion picture lag on the LCD is greatly reduced. By creating intermediate frames and inserting them between the original frames, this new 2007 VIERA LCD TV delivers crystal clear images, even when fast motion is displayed.

c3 Clarity – Sub-pixel controller

Panasonic’s Sub-pixel controller eliminates jagged or blurred diagonal lines by applying contour correction at the dot level. Unlike conventional systems in which the three RGB colours are processed together, this advanced system processes each colour separately for a clear, more natural-looking image.

c3 Contrast – Intelligent scene controller

VIERA’s Intelligent Scene Controller incorporates two key technologies – Scene Adaptive Backlight Control and Scene Adaptive Contrast/Gamma Correction. This system optimizes contrast and brightness to ensure that blacks are blacker, whites are brighter, and it delivers outstanding detail.

Clear panel

The new Viera clear panel is a dramatic improvement over traditional LCD panels. It allows light to pass through cleanly, without the negative effects of a traditional translucent panel. The new Viera clear panel realizes the deep black of a night scene while maintaining rich, life-like colours.

Motion focus technology

This technology recognizes images that contain significant motion. It then optimizes the backlight to improve moving picture resolution. This makes image elements, such as scrolling text appear sharper.