 Sony is one of the biggest name in electronics and they have a reputation for the best quality products the world over. Sony electronics is a part of Sony group which has sales of almost 90 Billion dollars. They sell to businesses as well as the consumer market. The electronic products often outperform the strongest contenders.
How Sony Started
The name Sony is derived from the word “Sonus” which stands for the “Greek goddess of sound”. The company was initially called ‘Tokyo Teletech’ but renamed in 1958. It was started by Masaru Ibuka and the first product was Sony TR-55, a commercially manufactured radio. After that quite a number of different products joined the band wagon.
What is Sony known for?
Sony has always been a pioneer in the electronics industry. Though they started their journey with a simple radio but it was followed by tape recorders, televisions, computer monitors, cameras, storage devices and many more. The latest addition to the bandwagon is Sony Bravia LCD TV which is probably the best high definition LCD TV range available in the worldwide market. The latest Sony Bravia models like KDL-40V3000 and KDL-46V3000 are equipped with 1080p displays and the unique “Internet Video Link streaming device”. The sets also contain brand features of Sony like “Theatre Sync”, “120Hz Motionflow” and “component inputs or HDMI”.
Technologies initiated by Sony
The first innovative technology that they used in their products was Betamax system. Then the Trinitron displays were marketed by Sony and they exist till date. In 1983, the MSX systems for the computers were introduced and next year the Discman was launched. 1987 was the year when they launched their DAT systems. SDDS, Memory sticks, DTS system, Play station, Blu-ray and HD DVD are few of the popular technology enabled products available with Sony.
Acquisitions by Brand Sony
The journey of acquisition started in the year 1988 when Sony took over SCBS and renamed it “Sony Music entertainment”. They also acquired companies like Columbia Pictures Entertainment, Psygnosis Limited etc. Their joint collaborations include names like “ST Liquid Crystal Display Corporation”, “ST Liquid Crystal Display Corporation”, “Sony Ericsson,” “S-LCD Corporation” and many more. Recently they have taken over two popular names which are “Gracenote,” and “Bertelsmann AG's”. This shows that the company is gradually expanding itself.
Where are they based?
Bulk production of various products including the semiconductors, computers, LCD televisions, digital and video cameras is conducted in Japan till 2005. There are other countries like China, United States and Europe which manufacture a wide range of the Sony products.
Eco-friendly products from Sony
Sony is pretty conscious about its brand name and this is the reason why they take part in the environmental conference every year. They are trying to cut down the emission of harmful gasses and other waste particles from the electronics goods manufactured by them. LCD screen 32 inches Green TV is one of the eco-friendly products by this brand.
In short, this is a brand which has a huge fan following from all parts of the world and its products including the LCD televisions come with the assurance of quality and elegance.
|
