Samsung is a popular name in the world of home appliances and many other electronic products. This company is based in South Korea and it is considered to be the largest group of industries in terms of revenue earned yearly. There are quite a few industries running under this brand. Apart from electronics they also deal in shipbuilding, construction and other heavy industrial productions.
Origin of Samsung
The name ‘Samsung’ is a Korean word and it means ‘three stars’ or ‘tristar’. The reason behind the name is that there are quite a few multinational companies that run under the umbrella of the brand. The company is run by the family of Lee Kun-Hee who is the third generation and also the chair person of Samsung group. They have a talented employee base most of whom are PhD degree holders. In fact this group is the owner of a well-known private university Sungkyunkwan University.
Achievements of Samsung
This South Korean company has gained worldwide popularity and this became one of the twenty best global market brands. In fact they outperformed the strongest contender Sony in the year 2005 as the brand of consumer durable products. It started with a small business in 1938 and gradually the other industries like “Samsung Trading Company”, Sugar Company, insurance business, newspaper, petrochemical and heavy weight industries and electronics were started under brand Samsung. Net worth of the brand was 77.6 billion in 2005.
Products and constructions by Samsung
The Samsung constructions built Malaysia’s “Petronas Towers”, UAE’s “Burj Dubai” and Taiwan’s “Taipei 101”. Samsung was known to be the largest memory chip production company in the year 1992. Though they started manufacturing the LCD displays in the year 1995 but gradually their production reached the highest level. The big LCD manufacturer brand Sony considered the idea of getting into a joint venture with Samsung and this occurred in 2006 and the result was S-LCD. The latest LCD TVs introduced by Samsung are the slim fit trendy models 21A730/29A730/21A530. The important features of these models are the DNIe technology, glossy black cabinets, DVD modes, Turbo sounds and Band Graphic equalizer. These sets are quite affordable and 40% slimmer than the regular flat screen TVs. They are now producing innovative products like optical storing devices and DRAM chips.
Promotions of Samsung
Samsung is quite conscious about the international profile and they spend a hefty amount to increase its popularity time and again. They have already spent 6 billion dollars for marketing purposes till date and they are the sponsors of the past five Olympic Games. The other festivals where you get to see prominent presence of Samsung are ‘Samsung World Championship’, ‘Samsung Running Festival’, ‘Samsung Nations Cup Riding Competition’ and ‘Asian Games’.
Subsidiaries of brand Samsung
There are quite a number of subsidiaries of the Samsung brand which includes “Samsung Telecommunications”, “Samsung Techwin”, “Samsung Semiconductor”, “Samsung SDS”, “Samsung SDI”, “Samsung Opto-Electronics”, “Samsung Networks”, “Samsung Multi-campus”, “Samsung Fiberoptics”, “Samsung Electronics”, “Samsung Electro-Mechanics” and “Samsung Corning Precision Glass”. All of these have their share of popularity just like the brand itself.
The shares of Samsung industries often priced pretty high and this shows the high market value of the brand. As a consumer you can blindly rely on the products especially the LCD TVs as they are best in quality.
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